Kev xam phaj nrog Dai Junqi, Tus Lwm Thawj Coj ntawm Fonterra Greater Tuam Tshoj: Xauv Txoj Cai Kev Lag Luam ntawm 600-billion-yuan Bakery Market
Raws li tus thawj coj ntawm cov khoom xyaw mis nyuj rau kev lag luam bakery thiab ib qho tseem ceeb ntawm cov tswv yim thov tswv yim thiab kev paub txog kev ua lag luam, Fonterra's Anchor Professional Dairy hom yog sib koom ua ke rau hauv kev lag luam hauv Suav teb.
"Tsis ntev los no, kuv cov npoj yaig thiab kuv tau mus xyuas lub tuam txhab ua lag luam hauv lub neej ua lag luam e-lag luam. Ua rau peb xav tsis thoob, thawj ob lub lis piam ntawm lub Tsib Hlis, cov ntsiab lus tshawb fawb saum toj kawg nkaus hauv Shanghai tsis yog lub lauj kaub kub lossis barbecue, tab sis ncuav mog qab zib," said Dai Junqi, Tus Lwm Thawj Coj ntawm Fonterra Greater Tuam Tshoj thiab Tus Thawj Coj ntawm Kev Lag Luam Foodservice, hauv kev xam phaj tshwj xeeb nrog Little Foodie ntawm Tuam Tshoj International Bakery Exh.
Nyob rau hauv Dai Junqi txoj kev xav, ntawm ib sab, qhov sib txawv ntawm kev lag luam thiab muag khoom ci uas tau tsav los ntawm cov khw muag khoom xws li Sam's Club, Pang Donglai, thiab Hema tseem txhim kho. Ntawm qhov tod tes, ntau lub khw tshwj xeeb uas muab cov khoom lag luam zoo, sib txawv, thiab muaj zog lub npe cuam tshuam rau cov khoom ci tshiab tau tshwm sim los ua kom haum rau kev noj tam sim no. Tsis tas li ntawd, kev ci hauv online tau nthuav dav sai los ntawm kev txaus siab ntawm kev lag luam e-lag luam thiab social media platforms. Tag nrho cov xwm txheej no tau coj txoj hauv kev loj hlob tshiab rau Anchor Professional Dairy nyob rau hauv lub ci channel.
Cov hauv kev lag luam tom qab tiam sis xws li kev lag luam nrawm nrawm ntawm kev ci, ntau yam kev noj zaub mov, kev loj hlob sai ntawm cov tub ntxhais kawm, thiab kev hloov kho kom zoo sib sau ua ib lub hiav txwv xiav tshiab muaj nqis ntau pua lab nyiaj yuan rau kev siv mis nyuj. Nws hais ntxiv tias, "Anchor Professional Dairy, vam khom rau qhov zoo ntawm New Zealand nyom-nqa cov mis nyuj, muab cov kev pabcuam rau cov neeg siv khoom thiab cov kev daws teeb meem tshiab los pab cov neeg siv khoom loj hlob lawv cov lag luam ci thiab ua tiav qhov kev yeej-yeej."
Nyob rau hauv lub ntsej muag ntawm ntau yam tshiab tiam sis nyob rau hauv lub ci channel, dab tsi tshiab tswv yim dab tsi Anchor Professional Dairy muaj nyob rau hauv Tuam Tshoj? Cia peb saib.
Txoj kev pabcuam puv-chain pab tsim cov khoom ci
Nyob rau hauv xyoo tas los no, cov tswv cuab cov khw muag khoom xws li Sam's Club thiab Costco, nrog rau cov khw muag khoom tshiab xws li Hema, tau txhawb nqa txoj kev loj hlob ntawm "Factory +" industrialized ci qauv los ntawm kev tsim lawv tus kheej cov khoom noj khoom haus zoo tshaj plaws. Kev nkag mus ntawm cov neeg ua si tshiab xws li Pang Donglai thiab Yonghui, nrog rau kev nce ntawm kev ci hauv online los ntawm kev txaus siab ntawm kev lag luam e-lag luam thiab kev tshaj tawm hauv xov xwm, tau dhau los ua "tus ceev" tshiab rau kev lag luam ntawm ci.
Raws li cov ntaub ntawv tshawb fawb txog kev lag luam, kev lag luam loj ntawm cov khoom noj khov khov yog kwv yees li 20 billion yuan hauv 2023 thiab xav tias yuav loj hlob mus rau 45 billion yuan los ntawm 2027, nrog kev loj hlob txhua xyoo ntawm 20% mus rau 25% nyob rau plaub xyoos tom ntej.
Qhov no sawv cev rau lub sijhawm ua lag luam loj rau Anchor Professional Dairy, uas muab cov khoom xyaw xws li whipping cream, cream cheese, butter, thiab cheese rau kev lag luam ci. Nws kuj yog ib qho ntawm cov neeg tseem ceeb tom qab 600-billion-yuan ci kev lag luam hauv Suav teb av loj lag luam.
"Peb pom cov qauv no nyob ib ncig ntawm 2020, thiab (khoom khov / npaj ua ntej ci) tau qhia txog kev txhim kho zoo heev nyob rau xyoo tas los no," Dai Junqi hais rau Little Foodie. Anchor Professional Dairy tau tsim ib pab neeg mob siab rau kev muag khoom noj khoom haus los pab cov kev xav tau los ntawm cov khw muag khoom tawm tshiab. Nyob rau tib lub sijhawm, nws tau tsim nws tus kheej kev pabcuam: ntawm ib sab, muab cov khoom lag luam thiab cov kev daws teeb meem tsim nyog rau cov khoom lag luam ci rau cov tuam txhab cog lus, thiab ntawm qhov tod tes, sib koom ua ke muab kev nkag siab txog kev lag luam thiab cov tswv yim tshiab rau cov tuam txhab cog lus thiab cov khw muag khoom, maj mam dhau los ua tus kws tshaj lij kev pabcuam pub mis rau cov neeg muag khoom zoo tshaj plaws thiab cov tuam txhab cog lus hauv cov khw muag khoom tshiab.
Ntawm qhov kev nthuav qhia, Anchor Professional Dairy teeb tsa thaj tsam "Baking Industrialization", nthuav tawm cov khoom lag luam thiab cov kev daws teeb meem thiab cov kev pab cuam raws li qhov xav tau ntawm cov neeg siv khoom lag luam ci. Qhov no suav nrog cov tshiab 10L Anchor Baking Cream tshwj xeeb uas tsim los rau Suav lag luam thiab 25KG Anchor Original Flavored Pastry Butter, uas yeej "Innovative Product of the Year" khoom plig ntawm lub rooj nthuav qhia, ua tau raws li qhov xav tau ntawm kev tsim khoom loj thiab ntau hom ntim tshwj xeeb. Little Food Times kuj tau kawm tias tsis ntev los no, Anchor Professional Dairy tau pib ua ntau yam kev ua ub no los txuas cov khoom lag luam ua khoom noj, cov khw muag khoom tshiab, thiab cov khoom siv hluav taws xob thiab khoom noj khoom haus, tsim kom muaj kev sib koom tes ua lag luam los ntawm "cov khoom siv raw - factories - terminals".
Qhov project no tau ua kom yooj yim rau kev sib txuas ntawm kev sib txuas thiab kev sib txuas ntawm cov khoom siv raw ntawm cov khoom lag luam ci thiab cov tshuaj yej haus cov npe, nrog rau ntawm cov saw catering thiab cov khw muag khoom, los ntawm kev sib koom cov kev lag luam kev lag luam thiab cov neeg siv kev nkag siab, showcasing Anchor Professional Dairy's innovative solutions, product test experiences, and professional technical exchanges. Nws tau qhib kev koom tes tshiab thiab kev lag luam rau nws cov neeg koom tes. Thaum lub sijhawm nthuav tawm no, Anchor Professional Dairy kuj tau caw cov neeg koom tes nrog cov khoom lag luam uas sib koom ua raws li cov khoom siv raw khoom zoo rau qhov chaw los nthuav qhia lawv cov khoom thiab cov kev daws teeb meem rau cov neeg siv khoom kawg.
Unleashing "Kev Kho Txhua Hnub" Baking New Scenario
Ntawm ntau qhov kev lag luam booming ci, Anchor Professional Dairy tau pom tias qhov kev sib txawv ntawm kev noj ntau yam zais cov hauv kev lag luam loj thiab qhov chaw loj hlob.
Dai Junqi tau taw qhia tias, "Nyob rau xyoo tas los no, peb tau pom tias 'qhov pib' rau kev noj ncuav mog qab zib tau qis qis, thiab cov xwm txheej noj tau nthuav dav thiab muaj ntau haiv neeg." Nws tau piav qhia tias qhov kev hloov pauv no feem ntau yog tshwm sim hauv kev txuas ntxiv ntawm cov khoom qab zib noj cov xwm txheej los ntawm kev ua koob tsheej tshwj xeeb rau ntau yam xwm txheej hauv lub neej niaj hnub. "Thaum yav dhau los, kev noj cov ncuav mog qab zib yog tsom rau qee lub sijhawm tshwj xeeb xws li hnub yug thiab hnub tseem ceeb; tab sis tam sim no, cov neeg siv khoom txhawb siab rau kev yuav ncuav mog qab zib tau ua ntau haiv neeg - suav nrog cov tsoos lossis tshwj xeeb festivals xws li Niam Hnub thiab '520', nrog rau ntau yam xwm txheej hauv lub neej txhua hnub: khoom plig rau menyuam yaus, phooj ywg 'kev sib sau ua ke, kev ua koob tsheej hauv tsev, thiab txawm tias tsuas yog ua kev zoo siab rau tus kheej.
Dai Junqi ntseeg hais tias cov kev hloov pauv tau tshwm sim hauv cov qauv saum toj no thaum kawg qhia tias cov khoom ci ci tau maj mam hloov mus rau hauv cov khoom tseem ceeb ntawm tib neeg lub siab xav xav tau. Txoj kev sib txawv ntawm kev sib txawv thiab kev noj txhua hnub hauv kev ci kuj ua rau muaj kev xav tau tshiab ntawm cov khoom ci.
"Hauv cov khw muag khoom ci ntawm txoj kev lossis hauv khw muag khoom, koj yuav pom tias qhov loj ntawm cov ncuav mog qab zib tau me me, piv txwv li, los ntawm 8-nti thiab 6-nti mus rau 4-nti mini ncuav mog qab zib. Tib lub sijhawm, tib neeg cov kev xav tau rau ncuav mog qab zib zoo kuj nce siab, nrog rau cov saj qab, zoo nkauj tsos, thiab cov khoom xyaw noj qab haus huv."
Nws hais tias kev lag luam ci tam sim no feem ntau nthuav tawm ob yam tseem ceeb: ib qho yog qhov kev hloov pauv sai sai ntawm cov kev nyiam nyiam, thiab lwm qhov yog qhov sib txawv ntawm cov neeg siv khoom. "Nyob rau hauv daim teb ci, cov khoom tsim kho tshiab tsis muaj qhov kawg," nws hais tias, "qhov kev txwv nkaus xwb yog ciam teb ntawm peb txoj kev xav thiab kev muaj tswv yim ntawm cov khoom xyaw ua ke."
Txhawm rau ua kom tau raws li cov kev hloov pauv sai hauv kev ua lag luam ci, Anchor Professional Dairy, ntawm ib sab, tso siab rau nws cov kws tshaj lij kev paub txog kev lag luam pab pawg thiab kev xaav ntawm kev ua lag luam thiab kev sib txuas lus raws sij hawm nrog cov neeg siv khoom kom tau txais cov ntaub ntawv siv lub sijhawm thiab cov neeg siv khoom xav tau; Ntawm qhov tod tes, nws koom ua ke thoob ntiaj teb cov peev txheej ci, suav nrog Fab Kis MOF (Meilleur Ouvrier de France, Cov Neeg Ua Haujlwm Zoo Tshaj Plaws ntawm Fab Kis) pab pawg neeg ua haujlwm, cov neeg ua mov ci thoob ntiaj teb nrog cov neeg Nyij Pooj thiab Cov Neeg Esxias Qab Teb Hnub Tuaj fusion, thiab pab pawg kws ua zaub mov hauv zos, los tsim kom muaj ntau yam khoom siv tshiab txhawb kev txhawb nqa. Qhov no "lub zeem muag thoob ntiaj teb + kev pom hauv zos" R&D qauv muab kev txhawb nqa txuas ntxiv thiab kev tshoov siab rau cov khoom lag luam tshiab.
Lub Sijhawm Khoom Noj Me Me pom tias nyob rau hauv cov lus teb rau cov kev xav tau ntawm cov tub ntxhais hluas cov neeg siv khoom noj thiab dej haus nyob rau hauv tam sim no "kho kev lag luam", Anchor Professional Dairy innovatively linked the " smooth, fine, and stability" product features of Anchor Whipped Cream with the kho IP "Little Bear Bug" at this exhibition. Co-branded series ntawm kev nthuav qhia ntawm qhov kev tshwm sim tsis tsuas yog suav nrog cov ncuav qab zib ntxim hlub xws li mousse ncuav thiab ncuav qab zib, tab sis kuj tseem muaj cov khoom lag luam hauv qab. Qhov no muab cov qauv tshiab rau cov khoom ci ci los tsim cov khoom muag zoo tshaj plaws uas sib xyaw ua kom zoo nkauj thiab lub siab lub ntsws resonance, pab cov tuam txhab lag luam muab cov neeg siv khoom siv kev kho kom zoo uas suav nrog ob qho tib si saj thiab kev nplij siab.
Anchor Professional Dairy thiab kho-themed IP "Little Bear Bug" tau tsim cov khoom lag luam sib koom
Kev tsom mus rau cov pawg tseem ceeb rau kev nthuav dav sai
"Ntawm peb tsib yam khoom, Anchor whipping cream yog cov khoom muag zoo tshaj plaws, thaum qhov kev muag khoom loj hlob ntawm Anchor butter tau muaj txiaj ntsig ntau dua xyoo dhau los," Dai Junqi hais rau Foodie. Piv nrog rau yav dhau los, qhov muaj koob meej thiab daim ntawv thov scenarios ntawm butter hauv Suav lub neej niaj hnub tau nthuav dav heev. Piv nrog rau cov tsoos luv luv, butter tsis muaj trans fatty acids thiab yog ib txwm muaj txiaj ntsig zoo, uas ua raws li cov neeg siv khoom noj qab haus huv.
Nyob rau tib lub sijhawm, cov kua mis tshwj xeeb ntawm butter tuaj yeem ntxiv cov nplua nuj textures rau zaub mov. Dhau li ntawm nws daim ntawv thov tseem ceeb hauv Western pastries, butter kuj tau tsav kev hloov pauv ntawm cov tsoos suav zaub mov mus rau qhov zoo hauv cov khw muag khoom tshiab lossis hauv khw noj mov. Yog li ntawd, ntau lub tuam txhab tsom ntsoov rau kev noj qab haus huv tau ua cov khoom lag luam zoo Anchor butter yog qhov muag khoom tseem ceeb ntawm lawv cov khoom, thiab nws daim ntawv thov scenarios tau nthuav dav los ntawm Western ci rau suav zaub mov - tsis tsuas yog muaj ntau yam breads thiab pastries nce siv butter, tab sis nws kuj pom ntau dua nyob rau hauv Suav noj tshais cov khoom xws li tes rub pancakes, nrog rau cov tsoos suav tais diav xws li lub lauj kaub kub thiab lauj kaub tais diav.
Lub caij no, Anchor whipping cream, ib qho tseem ceeb hauv qeb ntawm Anchor Professional Dairy, kuj qhia tau tias muaj kev cia siab rau kev loj hlob.
Dai Junqi hais tias "Whipping cream yog cov khoom lag luam uas txhawb nqa ntau tshaj plaws rau peb kev muag khoom," Dai Junqi hais. Raws li Tuam Tshoj yog lub lag luam tseem ceeb tshaj plaws rau Fonterra cov khoom noj khoom haus kev lag luam thoob ntiaj teb, nws cov kev xav tau yuav ncaj qha rau kev tshawb fawb thiab kev loj hlob ntawm cov khoom lag luam whipping cream thiab muaj kev cuam tshuam loj heev rau lub ntiaj teb cov peev txheej tsim tawm.
Foodie kawm tau hais tias Tuam Tshoj tus ntshuam ntim ntawm whipping cream mus txog 288,000 tons hauv 2024, nce 9% piv rau 264,000 tons hauv 2023. Raws li cov ntaub ntawv rau 12 lub hlis xaus rau lub Peb Hlis xyoo no, cov ntshuam ntawm whipping cream yog 289,000 tons, nce 912 lub hlis dhau los, kev loj hlob ruaj khov nyob rau lub hli dhau los.
Nws yog ib nqi sau cia hais tias ib tug tshiab lub teb chaws tus qauv, "Food Safety National Standard Whipping Cream, Cream thiab Anhydrous Milk Fat" (GB 19646-2025), tau muab tshiab rau lub Peb Hlis xyoo no. Tus qauv tshiab qhia meej meej tias whipping cream yuav tsum tau ua tiav los ntawm cov mis nyuj nyoos, thaum hloov whipping cream yog tsim los ntawm cov mis nyuj nyoos, nplawm nplaum, qab zib, los yog mis nyuj tsis muaj roj, nrog rau lwm cov khoom xyaw (tshwj tsis yog mis nyuj rog). Cov txheej txheem no sib txawv ntawm whipping cream thiab hloov kho whipping cream thiab yuav raug siv rau lub Peb Hlis 16, 2026.
Kev tso tawm ntawm cov qauv khoom saum toj no thiab cov kev cai sau npe ntxiv qhia meej txog cov ntawv sau npe, txhawb kev lag luam pob tshab thiab kev tsim qauv, ua rau cov neeg siv khoom muaj kev nkag siab zoo dua ntawm cov khoom xyaw thiab lwm cov ntaub ntawv, thiab pab tswj kev tsim khoom thiab xyuas kom cov khoom zoo. Nws kuj tseem muab cov qauv qhia meej dua rau cov lag luam los tsim thiab tsim cov khoom.
Dai Junqi tau hais tias "Qhov no yog lwm qhov kev ntsuas loj rau kev txhim kho kev lag luam zoo," Anchor Professional Dairy cov khoom lag luam, suav nrog Anchor whipping cream, yog tsim los ntawm cov mis nyuj nyoos los ntawm cov nyom noj * pastured nyuj hauv New Zealand. Los ntawm cov khoom siv mis nyuj txawj ntse, Fonterra cov chaw ua liaj ua teb nyob thoob plaws New Zealand ua tiav kev sau tau zoo, kev tshawb xyuas meej thiab kev sim, thiab tag nrho cov saw txias kaw-lub voj voog thauj cov mis nyuj, ua kom muaj kev nyab xeeb thiab khoom noj khoom haus ntawm txhua tee ntawm cov mis nyuj nyoos.
Saib tom ntej, nws tau hais tias Anchor Professional Dairy yuav txuas ntxiv mus rau kev lag luam xav tau nrog cov khoom noj siv mis zoo thiab cov ntawv thov tshiab, thaum koom tes nrog ntau tus neeg koom tes hauv zos los txhawb kev tsim kho hauv zos, tsav cov khoom siv mis nyuj hloov khoom dua tshiab, thiab pab txhawb kev txhim kho zoo ntawm Tuam Tshoj cov khoom noj khoom haus kev lag luam, tshwj xeeb tshaj yog cov khoom ci.
Post lub sij hawm: Jun-03-2025