Kev Xam Phaj nrog Dai Junqi, Tus Lwm Thawj Coj ntawm Fonterra Greater China: Qhib Txoj Cai Tsheb ntawm 600-billion-yuan Bakery Market
Ua ib lub tuam txhab ua khoom noj khoom haus rau kev lag luam ua mov ci thiab yog ib qho chaw tseem ceeb ntawm cov tswv yim siv tshiab thiab kev nkag siab txog kev lag luam tshiab, Fonterra lub npe Anchor Professional Dairy tau koom ua ke nrog kev lag luam ua mov ci hauv Suav teb uas tab tom loj hlob.
"Tsis ntev los no, kuv cov npoj yaig thiab kuv tau mus xyuas ib lub platform e-commerce uas muab kev pabcuam hauv tsev rau cov neeg laus. Peb xav tsis thoob tias, ob lub lim tiam thawj zaug ntawm lub Tsib Hlis, lo lus tseem ceeb tshaj plaws hauv Shanghai tsis yog lub lauj kaub kub lossis lub barbecue, tab sis yog ncuav mog qab zib," Dai Junqi, Tus Lwm Thawj Coj ntawm Fonterra Greater China thiab Tus Thawj Coj ntawm Foodservice Business, tau hais hauv kev xam phaj tshwj xeeb tsis ntev los no nrog Little Foodie ntawm China International Bakery Exhibition hauv Shanghai.
Hauv Dai Junqi lub tswv yim, ntawm ib sab tes, qhov sib txawv ntawm kev lag luam thiab kev muag khoom ci uas tsav los ntawm cov khw muag khoom xws li Sam's Club, Pang Donglai, thiab Hema txuas ntxiv mus tsim. Ntawm qhov tod tes, ntau lub khw muag khoom tshwj xeeb muab cov khoom noj khoom haus zoo, sib txawv, thiab muaj zog cuam tshuam rau hom lag luam tau tshwm sim los pab rau cov qauv kev noj tam sim no. Tsis tas li ntawd, kev ci khoom noj online tau nthuav dav sai sai los ntawm kev lag luam e-lag luam thiab kev sib raug zoo hauv zej zog. Tag nrho cov yam no tau coj cov cib fim tshiab rau Anchor Professional Dairy hauv txoj kev ci khoom noj.
Cov cib fim ua lag luam tom qab cov qauv xws li kev lag luam ua kom sai ntawm kev ua mov ci, ntau yam kev siv, kev loj hlob sai ntawm cov pawg tseem ceeb, thiab kev txhim kho zoo ua ke tsim lub hiav txwv xiav tshiab uas muaj nqis ntau pua billions ntawm yuan rau cov ntawv thov mis nyuj. Nws hais tias, "Anchor Professional Dairy, vam khom qhov zoo ntawm cov khoom noj mis nyuj uas pub los ntawm New Zealand, muab cov kev pabcuam rau cov neeg siv khoom thiab cov kev daws teeb meem tshiab los pab cov neeg siv khoom loj hlob lawv cov lag luam ua mov ci thiab ua tiav qhov xwm txheej yeej-yeej."
Txawm hais tias muaj ntau yam tshiab hauv kev lag luam ci khoom noj, Anchor Professional Dairy muaj cov tswv yim tshiab dab tsi hauv Suav teb? Cia peb saib.
Cov kev pabcuam tshiab puv ntoob pab tsim cov khoom qab zib zoo tshaj plaws
Nyob rau xyoo tas los no, cov khw muag khoom xws li Sam's Club thiab Costco, nrog rau cov khw muag khoom tshiab xws li Hema, tau txhawb nqa kev tsim cov qauv ci khoom lag luam "factory +" los ntawm kev tsim lawv tus kheej lub npe ci khoom lag luam muag zoo tshaj plaws. Kev nkag los ntawm cov neeg ua si tshiab xws li Pang Donglai thiab Yonghui, nrog rau kev nce qib ntawm kev ci khoom lag luam online los ntawm kev lag luam e-commerce thiab kev tshaj tawm hauv social media, tau dhau los ua "cov khoom siv ceev" tshiab rau kev lag luam ci khoom lag luam.
Raws li cov ntaub ntawv tshawb fawb cuam tshuam, qhov loj me ntawm kev ua lag luam ntawm cov khoom ci khov yog kwv yees li 20 billion yuan hauv xyoo 2023 thiab xav tias yuav loj hlob mus txog 45 billion yuan los ntawm xyoo 2027, nrog rau kev loj hlob txhua xyoo ntawm 20% txog 25% hauv plaub xyoos tom ntej.
Qhov no sawv cev rau lub cib fim ua lag luam loj heev rau Anchor Professional Dairy, uas muab cov khoom xyaw xws li whipping cream, cream cheese, butter, thiab cheese rau kev lag luam ci. Nws kuj yog ib tus neeg tseem ceeb tom qab 600-billion-yuan kev lag luam ci hauv Suav teb.
"Peb pom qhov sib txawv no nyob ib puag ncig xyoo 2020, thiab (khov/ua ntej ci) tau qhia txog kev loj hlob zoo heev nyob rau xyoo tas los no," Dai Junqi hais rau Little Foodie. Anchor Professional Dairy tau tsim ib pab neeg mob siab rau kev muag khoom noj khoom haus kom pab tau cov kev xav tau los ntawm cov khw muag khoom tshiab. Tib lub sijhawm, nws tau tsim nws txoj kev pabcuam: ntawm ib sab tes, muab cov khoom thiab cov kev daws teeb meem tsim nyog rau kev tsim khoom ci rau cov chaw tsim khoom cog lus, thiab ntawm qhov tod tes, ua ke muab kev nkag siab txog kev ua lag luam thiab cov lus pom zoo tshiab rau cov chaw tsim khoom cog lus thiab cov khw muag khoom kawg, maj mam dhau los ua tus khub koom tes pabcuam mis nyuj rau cov neeg muag khoom zoo tshaj plaws thiab cov chaw tsim khoom cog lus hauv cov khw muag khoom tshiab.
Ntawm qhov kev nthuav qhia, Anchor Professional Dairy tau teeb tsa thaj chaw "Baking Industrialization", qhia txog cov khoom lag luam thiab cov kev daws teeb meem thiab cov kev pabcuam uas haum rau cov kev xav tau ntawm cov neeg siv khoom ci khoom lag luam. Qhov no suav nrog 10L Anchor Baking Cream tshiab tsim tshwj xeeb rau kev ua lag luam Suav thiab 25KG Anchor Original Flavored Pastry Butter, uas yeej qhov khoom plig "Innovative Product of the Year" ntawm qhov kev nthuav qhia, ua tau raws li qhov xav tau ntawm kev tsim khoom loj thiab ntau yam kev ntim khoom. Little Food Times kuj tau kawm tias tsis ntev los no, Anchor Professional Dairy tau pib ua ntau yam haujlwm los txuas cov tuam txhab ua zaub mov saum toj kawg nkaus, cov khw muag khoom tshiab, thiab cov khw muag khoom ci thiab catering, tsim lub platform kev koom tes tshiab hauv kev lag luam los ntawm "cov khoom siv raw - cov chaw tsim khoom - cov chaw nres nkoj".
Qhov project no tau pab txhawb kev sib txuas lus tob tob thiab kev sib pab ntawm cov neeg muab khoom siv ua khoom qab zib thiab cov hom dej haus tshuaj yej, nrog rau ntawm cov khw muag khoom noj thiab cov khw muag khoom, los ntawm kev sib qhia cov qauv kev lag luam tshiab thiab kev nkag siab ntawm cov neeg siv khoom, qhia txog Anchor Professional Dairy cov kev daws teeb meem tshiab, kev paub txog kev sim khoom, thiab kev sib pauv kev tshaj lij. Nws tau qhib kev koom tes tshiab thiab cov cib fim ua lag luam rau nws cov neeg koom tes. Thaum lub sijhawm nthuav qhia no, Anchor Professional Dairy kuj tau caw cov neeg koom tes hauv cov khw muag khoom uas sib koom nrhiav cov khoom siv raw zoo los qhia lawv cov khoom thiab cov kev daws teeb meem rau cov neeg siv khoom kawg.
Tso Tawm Qhov Xwm Txheej Tshiab ntawm "Kev Kho Mob Txhua Hnub" Ci Khoom Noj
Ntawm ntau lub khw muag khoom noj uas tab tom loj hlob sai, Anchor Professional Dairy tau pom tias qhov sib txawv ntawm kev siv ntau yam khoom noj ua rau muaj ntau lub cib fim hauv kev lag luam thiab qhov chaw loj hlob.
Dai Junqi tau hais tias, "Nyob rau xyoo tas los no, peb tau pom tias 'qhov txwv' rau kev noj ncuav mog qab zib tau txo qis heev, thiab cov xwm txheej kev noj tau nthuav dav thiab sib txawv." Nws piav qhia tias qhov kev hloov pauv no feem ntau yog pom tseeb hauv kev nthuav dav ntawm cov xwm txheej kev noj ncuav mog qab zib los ntawm kev ua koob tsheej tshwj xeeb mus rau ntau yam xwm txheej hauv lub neej txhua hnub. "Yav dhau los, kev noj ncuav mog qab zib feem ntau yog tsom mus rau cov sijhawm tshwj xeeb xws li hnub yug thiab hnub tseem ceeb; tab sis tam sim no, cov neeg siv khoom lub hom phiaj rau kev yuav ncuav mog qab zib tau dhau los ua ntau yam - suav nrog cov kev ua koob tsheej ib txwm muaj lossis tshwj xeeb xws li Hnub Niam thiab '520', nrog rau ntau yam xwm txheej hauv lub neej txhua hnub: kev muab nqi zog rau cov menyuam, kev sib sau ua ke ntawm cov phooj ywg, kev ua koob tsheej tsev tshiab, thiab txawm tias tsuas yog ua kom koj tus kheej zoo siab thiab tsim lub sijhawm qab zib rau kev txo kev ntxhov siab thiab muab nqi zog rau tus kheej."
Dai Junqi ntseeg tias cov kev hloov pauv uas tau pom hauv cov qauv saum toj no qhia tau tias cov khoom ci maj mam hloov zuj zus mus ua cov khoom tseem ceeb uas tib neeg xav tau. Qhov sib txawv ntawm kev noj ntau yam thiab kev siv txhua hnub hauv kev ci kuj ua rau muaj kev xav tau tshiab rau cov khoom ci.
"Hauv cov khw muag khoom qab zib ntawm txoj kev lossis hauv cov khw loj, koj yuav pom tias qhov loj ntawm cov ncuav mog qab zib me dua, piv txwv li, ntawm 8-nti thiab 6-nti mus rau 4-nti mini ncuav mog qab zib. Tib lub sijhawm, tib neeg cov kev xav tau rau qhov zoo ntawm cov ncuav mog qab zib kuj tau nce siab dua, suav nrog qhov saj qab, qhov zoo nkauj, thiab cov khoom xyaw noj qab haus huv."
Nws hais tias kev lag luam ci khoom noj tam sim no feem ntau muaj ob yam tseem ceeb: ib qho yog qhov kev hloov pauv sai ntawm cov qauv nrov, thiab qhov thib ob yog qhov saj ntawm cov neeg siv khoom sib txawv. "Hauv kev lag luam ci khoom noj, kev tsim khoom tshiab tsis muaj qhov kawg," nws hais tias, "qhov txwv tsuas yog ciam teb ntawm peb txoj kev xav thiab kev muaj tswv yim ntawm cov khoom xyaw sib xyaw."
Txhawm rau kom tau raws li thiab hloov kho rau qhov kev hloov pauv sai hauv kev lag luam kev noj mov ci, Anchor Professional Dairy, ntawm ib sab, vam khom nws pab neeg kev lag luam kev nkag siab thiab kev pom ntawm kev ua lag luam thiab kev sib txuas lus raws sijhawm nrog cov neeg siv khoom kom tau txais cov ntaub ntawv siv khoom siv tiag tiag thiab cov kev xav tau ntawm cov neeg siv khoom; ntawm qhov tod tes, nws koom ua ke cov peev txheej ci thoob ntiaj teb, suav nrog pab pawg Fabkis MOF (Meilleur Ouvrier de France, tus kws ua tes zoo tshaj plaws ntawm Fabkis), cov neeg ua mov ci thoob ntiaj teb nrog cov qauv sib xyaw Nyiv thiab Sab Qab Teb Es Xias, thiab cov pab pawg ua zaub mov hauv zos, los tsim kom muaj kev txhawb nqa kev tsim khoom ntau yam. Tus qauv R&D "kev pom thoob ntiaj teb + kev nkag siab hauv zos" no muab kev txhawb nqa kev txawj ntse thiab kev tshoov siab rau kev tsim khoom tshiab.
Little Food Times pom tias los teb rau qhov kev xav tau ntawm cov tub ntxhais hluas cov neeg siv khoom rau cov khoom noj thiab dej haus hauv "kev kho mob tam sim no", Anchor Professional Dairy tau tsim kho tshiab txuas cov yam ntxwv ntawm cov khoom "du, zoo, thiab ruaj khov" ntawm Anchor Whipped Cream nrog tus IP kho mob "Little Bear Bug" ntawm qhov kev nthuav qhia no. Cov koob sib koom ua ke uas tau tso tawm ntawm qhov kev tshwm sim tsis yog tsuas yog suav nrog cov khoom qab zib Western zoo nkauj xws li mousse ncuav mog qab zib thiab cream ncuav mog qab zib, tab sis kuj tseem muaj cov khoom siv sab nraud. Qhov no muab tus qauv tshiab rau cov hom lag luam ci kom tsim cov khoom muag zoo tshaj plaws uas sib xyaw ua ke qhov zoo nkauj thiab kev xav, pab cov hom lag luam kawg muab cov neeg siv khoom ib qho kev paub kho mob uas suav nrog ob qho tib si saj thiab kev nplij siab.
Anchor Professional Dairy thiab IP "Little Bear Bug" uas muaj lub ntsiab lus kho mob tau tsim cov khoom lag luam sib koom ua ke
Tsom mus rau cov pawg tseem ceeb rau kev nthuav dav sai
"Ntawm peb tsib pawg khoom, Anchor whipping cream yog pawg muag zoo tshaj plaws, thaum tus nqi muag khoom ntawm Anchor butter tau nce ntxiv rau xyoo tas los no," Dai Junqi hais rau Foodie. Piv rau yav dhau los, qhov nrov thiab cov xwm txheej siv ntawm butter hauv lub neej txhua hnub hauv Suav teb tau nthuav dav heev. Piv rau cov roj shortening ib txwm muaj, butter tsis muaj cov roj trans fatty acids thiab muaj txiaj ntsig zoo dua, uas ua raws li cov neeg siv khoom nrhiav kev noj zaub mov zoo.
Tib lub sijhawm, qhov saj mis nyuj tshwj xeeb ntawm butter tuaj yeem ntxiv cov qauv nplua nuj rau cov zaub mov. Dhau li ntawm nws cov ntawv thov tseem ceeb hauv Western pastries, butter kuj tau tsav kev hloov pauv ntawm cov zaub mov Suav ib txwm mus rau qhov zoo hauv cov khw muag khoom tshiab lossis cov khw noj mov hauv khw. Yog li ntawd, ntau lub npe tsom mus rau kev noj qab haus huv tau ua rau Anchor butter zoo ua qhov tseem ceeb ntawm lawv cov khoom muag, thiab nws cov ntawv thov tau nthuav dav los ntawm Western ci mus rau Suav zaub mov - tsis yog tsuas yog ntau yam mov ci thiab pastries siv butter ntau ntxiv, tab sis nws kuj pom ntau dua hauv cov khoom noj tshais Suav xws li pancakes rub tes, nrog rau cov tais diav Suav ib txwm xws li lauj kaub kub thiab cov tais diav pob zeb.
Lub caij no, Anchor whipping cream, uas yog ib pawg khoom noj khoom haus tseem ceeb ntawm Anchor Professional Dairy, kuj qhia txog kev cia siab tias yuav loj hlob zoo.
"Cov khoom qab zib whipping cream yog cov khoom uas pab txhawb peb cov muag khoom ntau tshaj plaws," Dai Junqi hais. Vim tias Tuam Tshoj yog lub khw tseem ceeb tshaj plaws rau Fonterra lub lag luam kev pabcuam zaub mov thoob ntiaj teb, nws cov kev xav tau kev noj yuav coj ncaj qha rau kev tshawb fawb thiab kev txhim kho ntawm cov khoom qab zib whipping cream thiab muaj kev cuam tshuam loj heev rau kev tsim khoom thoob ntiaj teb.
Foodie tau kawm tias Tuam Tshoj cov khoom noj whipping cream tau txog 288,000 tons hauv xyoo 2024, nce 9% piv rau 264,000 tons hauv xyoo 2023. Raws li cov ntaub ntawv rau 12 lub hlis xaus rau lub Peb Hlis xyoo no, cov khoom noj whipping cream tau xa tuaj yog 289,000 tons, nce 9% piv rau 12 lub hlis dhau los, qhia txog kev loj hlob ruaj khov hauv kev ua lag luam.
Nws yog ib qho tsim nyog sau tseg tias tus qauv tshiab hauv tebchaws, "Tus Qauv Kev Nyab Xeeb Khoom Noj Hauv Tebchaws Tus Qauv Whipping Cream, Cream thiab Anhydrous Milk Fat" (GB 19646-2025), tau tshaj tawm tshiab rau lub Peb Hlis xyoo no. Tus qauv tshiab qhia meej tias whipping cream yuav tsum tau ua los ntawm mis nyuj nyoos, thaum modified whipping cream yog ua los ntawm mis nyuj nyoos, whipping cream, cream, lossis anhydrous milk fat, nrog rau lwm cov khoom xyaw (tshwj tsis yog cov rog uas tsis yog mis nyuj). Tus qauv no sib txawv ntawm whipping cream thiab modified whipping cream thiab yuav raug siv rau lub Peb Hlis 16, 2026.
Kev tso tawm cov qauv khoom saum toj no thiab cov cai ntawm daim ntawv lo ua kom meej ntxiv txog cov kev cai ntawm daim ntawv lo, txhawb kev ua lag luam kom pom tseeb thiab kev ua tus qauv, ua rau cov neeg siv khoom nkag siab meej dua txog cov khoom xyaw ntawm cov khoom thiab lwm yam ntaub ntawv, thiab pab tswj kev tsim khoom thiab xyuas kom meej tias cov khoom zoo. Nws kuj tseem muab lub hauv paus qauv meej dua rau cov tuam txhab tsim thiab tsim cov khoom.
"Qhov no yog lwm qhov kev ntsuas tseem ceeb rau kev txhim kho zoo ntawm kev lag luam," Dai Junqi hais. Cov khoom lag luam Anchor Professional Dairy, suav nrog Anchor whipping cream, yog ua los ntawm cov mis nyuj nyoos los ntawm cov nyuj noj nyom* hauv New Zealand. Los ntawm cov tshuab thauj mis nyuj ntse, Fonterra cov chaw ua liaj ua teb mis nyuj thoob plaws New Zealand ua tiav kev sau khoom txhim khu kev qha, kev taug qab thiab kev kuaj xyuas meej, thiab kev thauj mus los ntawm cov mis nyuj txias tag nrho, ua kom ntseeg tau tias txhua tee mis nyuj nyoos muaj kev nyab xeeb thiab kev noj qab haus huv.
Saib mus tom ntej, nws hais tias Anchor Professional Dairy yuav txuas ntxiv teb rau qhov kev thov ntawm kev ua lag luam nrog cov khoom siv mis nyuj zoo thiab cov ntawv thov tshiab, thaum koom tes nrog ntau tus neeg koom tes hauv zos los txhawb kev tsim kho tshiab hauv zos, tsav kev txhim kho cov khoom siv mis nyuj, thiab pab txhawb rau kev txhim kho zoo ntawm Tuam Tshoj txoj kev lag luam zaub mov, tshwj xeeb tshaj yog cov khoom ci.
Lub sijhawm tshaj tawm: Lub Rau Hli-03-2025